SEO · AI · Accessibility Fashion ecommerce · est. 2000

Fashion Ecommerce SEO, AI & Accessibility Expert.

25 years growing fashion ecommerce brands through technical SEO, ADA/WCAG accessibility, and AI-driven content strategy. Organic traffic, inclusive design, and intelligent automation — from one team.

Nazy Rafaeil & George Mansoor GlobeSEM & GlobeVM
25yrs
in fashion ecommerce
+182%
organic growth
WCAG·
2.2 AA delivered
1000s
styles optimized
Trusted by
Jovani Fashion GlobeSEM GlobeVM Niche Beverly Lumera Electric N41 Puraluxe Hair Pink AGGCG Lush Clothing Harrington Fox Astr the Label DMV — State of California City of Agoura Hills Mikuni BSI Law Offices of Shawn Sedaghat Beverly Hills Medical Center Burg & Brock Photonegah Shani Music KreateHub Micromatic House Ear Hospital Dodgers Stadium Getty Center

What I do

All services →
01

SEO Strategy

Technical audits, taxonomy, and editorial systems that make collections findable — from category architecture to product copy that actually ranks.

02

AI & Automation

AI-assisted content pipelines, structured data, and LLM-readable copy — scaling thousands of product descriptions without losing a brand's voice.

03

Accessibility

WCAG 2.2 AA & ADA remediation for storefronts — semantics, alt text, and inclusive UX so every shopper can browse, choose, and check out.

04

Forensic SEO

Deep diagnostic SEO — uncovering penalties, toxic links, and hidden technical issues, then rebuilding rankings with clean, defensible strategy.

05

Reputation Management

Monitoring and shaping what shows up when people search a brand — suppressing negative results and strengthening a positive, accurate presence.

06

Brand Reputation

Building and protecting brand perception across search and social — aligning messaging, reviews, and press into one trusted, consistent story.

07

Business Consulting

Strategy and operations guidance for growth — market positioning, process, and digital infrastructure that move the business forward.

08

Content Writing

Editorial and product copy that ranks and reads well — from long-form articles and thought leadership to thousands of on-brand product descriptions.

09

Graphic Design

Visual identity and on-brand design — logos, marketing assets, and web layouts that look polished and convert.

10

Local SEO

Google Business Profile, local citations, and location pages that put brands on the map — ranking in the maps pack and winning nearby, ready-to-buy customers.

11

Penetration Testing

Comprehensive ethical hacking and vulnerability assessments to identify security gaps before attackers do. Detailed reporting with actionable remediation steps to strengthen your defenses.

12

HIPAA Compliance

Full HIPAA compliance assessments, gap analysis, and implementation for healthcare organizations and their business associates. Policies, procedures, and technical safeguards to protect patient data.

13

Network Support

Proactive network monitoring, troubleshooting, and maintenance for business environments. From helpdesk support to on-site engineering, we keep your connectivity reliable and fast.

14

Cloud Computing

Cloud migration, architecture, and management across AWS, Azure, and Google Cloud. We design scalable, secure cloud environments that reduce costs and improve operational agility.

15

Disaster Recovery

Comprehensive business continuity planning and disaster recovery solutions. Failover systems, recovery time objectives, and tested runbooks that keep your operations running when the unexpected happens.

Our Expertise

SEO, Cybersecurity & ADA Accessibility

From search visibility to secure infrastructure, we cover the full stack fashion and ecommerce brands need to grow safely — the words that rank, the systems that protect them, and the standards that make them usable for everyone.

Selected work

Flagship & recent
Flagship — special-occasion fashion

Jovani Fashion

One of the most recognized names in formalwear. 25 years leading SEO, ADA/WCAG accessibility, AI-assisted content, and site design across thousands of styles.

SEO · ADA/WCAG · AI content · site design
+182%
organic sessions
1000s
SKUs optimized
AA
WCAG 2.2 compliant
Interior · LA furniture 01
Niche

Brand-led site design and local search for a Beverly Hills interior & furniture studio.

Niche Beverly
Site design · SEO
Ecommerce · trade supply 02
Lumera

Storefront build and technical SEO for an electrical trade-supply retailer.

Lumera Electric
SEO · store build
Fashion ERP · wholesale 03
N41

Site design and search strategy for a wholesale fashion ERP platform.

N41
Fashion ERP · site design
Beauty · haircare 04
Puraluxe

Site design and SEO for a premium haircare and styling line.

Puraluxe Hair
Beauty · site design
The team · GlobeVM
Nazy & George
Strategy & secure infrastructure
Fashion · apparel 05
Lush

Search and editorial content for a contemporary womenswear label.

Lush Clothing
SEO · content
As seen in

Writing & press.

Nazy Rafaeil
Nazy Rafaeil

Beyond client work, I contribute articles to Forbes and produce content for industry blogs and publications across fashion, marketing, and technology.

For Saul Maslavi, CEO of Jovani Fashions, I led branding and content writing — including thought-leadership authored for the Forbes Business Council, such as “The Future of Fashion: Exploring How Artificial Intelligence Is Transforming the Market.”

Consulting & advisory. Selected engagements include ADA accessibility, business, and SEO consulting for the Law Offices of Shawn Sedaghat; cybersecurity and business consulting for Beverly Hills Medical Center; and cybersecurity and SEO consulting for Burg & Brock. Branding and design work includes photonegah.com and recording artist Shani Music, plus business consulting, SEO, and site design for KreateHub.

Forbes Industry blogs Fashion & tech publications

Journal

All articles →
Branding 01

ADA accessibility for online stores

What actually drives accessibility lawsuits against ecommerce brands — and the failures to fix first.

Essay · 9 min Read →
Accessibility 02

Designing storefronts everyone can use

A practical field guide to WCAG 2.2 AA for ecommerce — the changes that protect revenue and the ones that protect you legally.

Guide · 12 min Coming soon
AI & content 03

Brand voice at the scale of AI

How to put AI to work across thousands of product descriptions without losing the voice that makes a fashion brand worth buying.

Essay · 6 min Coming soon
About

For 25 years, I shaped how Jovani Fashion — one of the most recognized names in special-occasion fashion — shows up in search, meets accessibility standards, and puts AI to work across thousands of styles.

Today, as CEO of GlobeSEM and co-founder of GlobeVM, I help fashion ecommerce brands, law firms, contractors, and tech companies do the same — copy that ranks, pipelines that scale, storefronts everyone can use, and the secure infrastructure beneath it all.

Google Ads (PPC) Certified CCSP Certified CCNA Certified
Work with me →
Let's work together

Your fashion story deserves to be found.

Book a consultation → (310) 750-4939 [email protected]
GlobeSEM · GlobeVM 20501 Ventura Blvd. #114, Woodland Hills, CA 91364