Twenty-five years at the intersection of fashion & technology.

Before AI content tools and accessibility lawsuits were front-page news, Nazy Rafaeil was already building the infrastructure that fashion brands needed to survive online. Starting in 2000, she built GlobeSEM into one of California’s most trusted digital marketing agencies for luxury and fashion ecommerce. Her approach was always technical first: understanding how search engines actually crawl product catalogs, how accessibility barriers actually cost conversions, how infrastructure failures actually destroy marketing investment. That dual perspective — strategy and engineering together — is what GlobeSEM and GlobeVM represent today. Clients range from Jovani, one of America’s leading formalwear brands, to boutique LA labels just beginning to build their digital presence. What they share is a need for someone who understands both the business of fashion and the technology that drives it.